The
MicroWarehouse
RoadShow
2024

MSP AI
FRONTIER SUMMIT

 

 

Where MSPs Turn AI Into Action

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February 27th  |  09:30 - 14:30
One Microsoft Place

 

register

The AI revolution is here

MSPs who act now will lead the next wave of business transformation. Join us for the MSP AI Frontier Summit – an exclusive event designed to help you turn AI from buzzword into revenue. Hear from IDC's global analysts on the economic impact of AI, witness Microsoft showcase Copilot and Azure OpenAI as platforms for building your own AI offers, and discover how to become "customer zero" for your AI practice.

We're launching the MSP Frontier Program with comprehensive enablement and support to help you deliver AI solutions that actually work for your clients. Through keynote presentations, live demonstrations, and expert panel discussions, you'll gain the practical knowledge and tools needed to position, build, and scale AI services.

Whether you're just starting your AI journey or looking to accelerate existing initiatives, this summit will equip you with real-world strategies from vision to value. Network with fellow MSPs, learn from industry leaders, and leave with actionable insights you can implement immediately. Space is limited for this inaugural event. Register now to secure your place at the forefront of the AI frontier and transform how you deliver technology solutions to your clients.

    Morning Session
    Afternoon Session
TIME Topic
9:30 Registration & Coffee Reception
10:00 Welcome & Opening Remarks
Guido Marchetti, MicroWarehouse
10:10 Keynote: The AI Revolution - Impact on Global Economy and The Workplace
Stuart Wilson, Global Analyst, IDC
10:50 Microsoft Showcase: AI Platforms for MSP Success
  • Copilot for Business Transformation
    Brian O'Shea, Microsoft
  • Azure OpenAI: Building Your AI Offers
    John O'Brien, Microsoft
11:20 Coffee Break
TIME Topic
11:30 Introducing the MSP Frontier Program
Guido Marchetti, MicroWarehouse
  • Becoming Customer Zero: Why It Matters
  • MicroWarehouse AI Enablement & Support Offers
  • Building Your AI Practice
11:55 Panel Discussion: Building AI Offers for MSPs
Featuring Stuart (IDC) and partners
12:20 AI in Action:
  • Real-World Copilot Demos and Use Cases
  • Practical demonstrations including business
  • personal AI applications
13:00 Lunch & Informal Networking
    Agenda
TIME Topic
9:30 Registration and reception
10:30 Guido Marchetti Keynote introduction: AI in the channel: Stuart Wilson (IDC)
10:45 MWH take
11:15 Breakout
11:30 Agents & roles
11:50 Build your AI offers
13:00 Panel discission with Stuart Wilson
13:40 Lunch
14:15 Home or Ask an expert.
A
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N
D
A
   TIME Topic
   12:00

Welcome and Introductions
Kick off the event with a warm welcome and introductions.
   12:10

Modern Work & Security Update
Overview of the latest trends and updates in modern work and security.
   12:40

PromptCraft Mini/Break
A short break with a fun PromptCraft mini-session.
   13:00

Vendor Speed Dating Round 1
Meet and greet with vendors: Microsoft Surface, Nexus SOC, Nexus Voice, WatchGuard, SkyKick, Nerdio.
   13:30

Azure Update
Insights and updates on Azure services and solutions.
   14:00

Kahoot Quiz
Engage in a fun and interactive Kahoot quiz.
   14:20

Vendor Speed Dating Round 2
Continue networking with vendors.
   14:50

Keynote 3: Partner Designations
Keynote presentation on partner designations.
   15:20

Vendor Speed Dating Round 3
Final round of vendor networking.

   15:50

Close and Finish
Wrap up the event and thank all participants.

 

Stuart Wilson

Stuart Wilson is senior research director for IDC’s Europe, Middle East & Africa (EMEA) Partnering Ecosystems program. With over two decades of global experience, Stuart focuses on the rise of complex, connected ecosystems and how platform models are reshaping routes to market and partner engagement frameworks.

His research spans partner program evolution, marketplace dynamics, ISV engagement, the future of distribution, and the growing role of influencers. He also explores how AI is transforming partner business models, service delivery, and vendor alignment with GSIs. A key focus is agentic AI and its potential to redefine ecosystem structures and revenue flows.

Stuart tracks regional developments such as digital sovereignty, sustainability, and operational efficiency in EMEA, with a focus on how these forces are influencing partnering strategies and reshaping business models. Prior to IDC, Stuart held senior roles at Infopro Digital, DISTREE Events, ITP, and IT Europa, where he delivered global events connecting vendors with top partners, supported by content creation on partnering trends and ecosystem innovation.

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Stuart Wilson E3
Stuart Wilson E3 copy - guido
fergal 2
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Stuart Wilson

Stuart Wilson is senior research director for IDC’s Europe, Middle East & Africa (EMEA) Partnering Ecosystems program. With over two decades of global experience, Stuart focuses on the rise of complex, connected ecosystems and how platform models are reshaping routes to market and partner engagement frameworks.

His research spans partner program evolution, marketplace dynamics, ISV engagement, the future of distribution, and the growing role of influencers. He also explores how AI is transforming partner business models, service delivery, and vendor alignment with GSIs. A key focus is agentic AI and its potential to redefine ecosystem structures and revenue flows.

Guido Marchetti

A seasoned IT professional and passionate cloud computing evangelist brings over 15 years of industry expertise to every engagement. Having held multiple business development and advisory roles across small businesses and large enterprises alike, this technology leader demonstrates a thorough understanding of cutting-edge solutions.

Specialties: Microsoft Office 365, Mimecast Unified Email Management, Exchange and Migration planning, Active Directory and Microsoft Licencing. 

Fergal Quigley

* 20+ years sales experience with 10+ years selling Cloud Services.

* Expertise in selling Public/Private/Hybrid Cloud - IaaS, PaaS, DRaaS, BUaaS, AVD, VDi & GxP Cloud Services.

* International Cloud Sales experience (Direct and Channel)

* Pivotal role in growing start-up Cloud technology company from zero to €1.2M annual revenue.

* Co-founded 100% export business and shaped commercial strategy to grow annual revenue to €1.2M.

Brian O’Shea

I help partners turn “AI at work” into measurable business outcomes. As a Senior Partner Solution Architect, I specialise in AI Workforce transformation—designing and scaling secure, enterprise‑ready solutions that put copilots and agents in the flow of work, uplift skills, and unlock productivity at scale.

I work end‑to‑end with partner leadership and delivery teams to:

  • Shape AI strategy & architecture: Map business goals to high‑impact scenarios, then design resilient reference architectures for copilots/agents across Microsoft 365, Power Platform, Dynamics 365, and Azure.

    Speaker Profile
Agenda
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