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aspire

 


 

 Stronger Together

 

Join us for Sherweb Aspire, an exclusive event
designed to inspire growth, spark innovation and  strengthen partnership.

 

calendar   September 24th (Main Day) & 25th

Sherweb_Logo-White&Blue_3000px_544px

aspire

 


 

 Stronger Together

Exclusive event for Sherweb Partners

Join us for Sherweb Aspire, a day built for connection, insight, and practical strategies to help your business thrive, followed by an evening celebrating our transition from MicroWarehouse to Sherweb and our inaugural partner awards.

 

 

Sherweb_Logo-White&Blue_3000px_544px

aspire

 


 

 Stronger Together

 

Join us for Sherweb Aspire, an exclusive event
designed to inspire growth, spark innovation and  strengthen partnership.

 

calendar   September 24th (Main Day) & 25th

calendar

  Date

September 24th
Registration from 09:30 am

location-pin LOCATION:   View on Map  ⟶ 

 

Slieve Russell Hotel, Co. Cavan, Ireland.

*Complimentary accommodation available

Awards-1 Sherweb Partner Awards

Celebrate with us as we recognise the partners shaping whats' possible and driving shared success across our ecosystem

 

 aspire sponsors

 


 

PLATINUM         

  Huntress Primary Logo - Teal-1 Acronis.svg (1)-1

GOLD         

  MORE REVEALED

SILVER         

  MORE REVEALED

 

  Why Attend Aspire

 


Five forces every MSP in the room is feeling

#SherwebAspire gives you clarity, connections, and strategies to turn these forces into your competitive advantage

 
Networking Highlights

From peer-to-peer discussions and Women in Tech networking opportunities to the Sherweb Aspire Inaugural Dinner and Awards and Golf Experience, you'll have multiple ways to connect with the people shaping the future of the channel.

 

And because your accommodation is included, the conversations don't need to end when the sessions finish. Stay overnight at the Slieve Russell Hotel and make the most of informal networking opportunities in a relaxed setting alongside your peers and industry leaders.

Meet the Industry's Leading Vendors

24 September


Connect with leading technology vendors, cloud providers and security specialists throughout the day. Explore the latest solutions, discover new business opportunities, and engage directly with experts who can help accelerate your MSP growth.

What to expect:

  • Dedicated vendor exhibition area
  • One-to-one conversations with technology experts
  • Product demonstrations and solution showcases
  • Exclusive partner offers and programme insights
  • Networking throughout the day, including breaks, lunch and the evening reception

generative-1

AI is now essential, not optional

shield (1)

Security is the growth engine

strategy v2

From reseller to trusted advisor

 

layers

Consolidation & margin pressure

 

microsoft

Microsoft's Al shift accelerates

Further Highlights

Thriving Thriving, Not Just Surviving: Navigating Career, Family and Life's Many Demands Women in the Channel Networking Breakfast

September 25th at 08:30AM


 

Join us for an inspiring morning of networking and honest conversation as we explore what success really looks like today. From building careers and raising families to caring for loved ones, supporting households and prioritizing wellbeing, women often juggle multiple responsibilities at once. Hear from women leaders as they share candid stories, lessons learned and practical strategies for thriving through life's competing demands.

Whether you're early in your career, leading a team or balancing responsibilities both inside and outside of work, this session will offer meaningful insights, practical takeaways and an opportunity to connect with other women navigating similar challenges.

  • Connect with inspiring women
  • Learn from experienced leaders
  • Gain practical insights you can apply immediately
  • Expand your professional network

PGA National Ireland Slieve Russell

September 25th at 8:30AM


 

PGA National Ireland Slieve Russell is one of only 8 PGA National designated resorts in the world and its highly acclaimed 18-hole championship course & 9 Hole ‘PGA National’ Academy course forms part of the magnificent 300-acre Slieve Russell Estate.

PGA National Ireland Slieve Russell has hosted two European Tour events and was also home to the Irish PGA Championship.

Course details:

  • Par 72 / 7,053 yards
  • Set across a 300-acre estate
  • Lakes feature prominently throughout the course PGA National Ireland — one of only 8
  • PGA National designated resorts worldwide
  • Regarded as one of Ireland's top parkland courses
  • Designed to reward accurate, attacking play rather than simply punishing mistakes
  • Known particularly for its challenging and impressive greens

 

Sherweb

Partner Awards

24 September


Celebrate Success. Inspire Growth.


Join us as we celebrate innovation, growth and excellence across the channel at the Inaugural Sherweb Aspire Dinner and Awards. Whether you're being recognised for your achievements or taking inspiration from the successes of others, Aspire shines a spotlight on our partners driving our industry forward.

Recognition isn't just about awards. It's about sharing success stories, learning from those leading the way, and celebrating the impact MSPs make every day.

award placeholder
TIME Location Session
09:30 Reception Registration, light breakfast and networking
10:45 Main Stage Keynote 1 – What transition means for you
11:00 Main Stage Analyst keynote: The State of the MSP Market 2026/27 within Ireland and the UK — Robin Ody, Omdia
11:40 Main Stage Stronger together: Growth, investment and where the Microsoft opportunity moves next — Rob Driver, Finian Nally & Jason Brown
12:15 Main Stage Customer Zero: how Sherweb adopted AI, and what it cost us to learn — Laura Holdright
12:45 Break Networking lunch and exhibition hall open
13:45 Transition Move to breakout rooms
13:55 Breakout

Breakout Sessions:

  • Acronis Stage: AI in practice

  • Huntress Stage: The New Security Reality: AI, Identity & Cyber Resilience in 2027 — In a world where AI is accelerating both attackers and defenders, what does a 'reasonable security strategy' actually look like for an SMB in 2027?

15:10 Break Afternoon tea and coffee
15:30 Main Stage Stand Out or Blend In: Why the next three years belong to the specialists – Justine Adams and Stacey Mullally
16:00 Main Stage Partner panel: what is actually working - Finian Nally
16:25 Main Stage Fireside conversation: the view from Microsoft Ireland – Catherine Doyle, Microsoft Ireland MD
16:50 Main Stage Closing remarks

 

  Evening

TIME Location Session
18:00 Main Stage Drinks reception
19:15 Main Stage Sherweb Partner Awards, dessert and networking

 

  Optional day 2 events

TIME Location Session
08:30 Golf Course Play Ireland's only PGA Golf Course, 1 of 8 in Europe.
09:00 Solarium Thriving, not just surviving: navigating career, family and life's many demands. Brought to you by Women in the Channel

  Featured speakers

 

Matthew Cassar
Matthew Cassar
Co-Founder & Co-CEO, Sherweb
Person 2
Alain Brisson
Chief Operating Officer, Sherweb
Person 3
Justine Adams
Head of Global GTM Strategy & Brand, Sherweb
Person 4
Robin Ody
Practice Leader MSP Research Director, Omdia
Person 5
Laura Holdright
VP of Security, GRC, and PMO
Person 6
Rob Driver
Managing Director - Cloud, Sherweb
Person 7
Finian Nally
Director, Commercial Strategy IRL & UK Sherweb
Person 8
Stacey Mullaly
Strategic Partner Success Lead Sherweb
Person 9
Catherine Doyle
General Manager, Microsoft Ireland
Person 10
Dave Cooper
Partner Solution Sales Manager, Microsoft Ireland
Person 11
Chris Whiteman
Commercial Business Director - UK and Ireland, Asus
Matthew Cassar
Matthew Cassar
Co-Founder & Co-CEO, Sherweb

Matthew co-founded Sherweb with his brother Peter in 1998. Decades later, he still sees the Internet as a revolutionizing medium that has replaced traditional enterprise software with on-demand solutions offered as a service.

Matthew provides the dynamism and vision that has helped position Sherweb as a pioneer in cloud solutions and distribution. He holds a law degree and an MBA from the Université de Sherbrooke.

Person 2
Alain Brisson
Chief Operating Officer Sherweb

Alain joined Sherweb in 2021 as its Chief Operating Officer and is responsible for defining the company’s organizational strategy, optimizing operations, and driving transformation strategies.

With a rich background in senior management roles for major Canadian industry players including Bell and CGI, Alain brings a solid vision to fulfilling our customer promise.

Alain is recognized for his passion, versatility, and ability to identify and resolve complex commercial, operational, and organizational challenges, and he holds an MBA in Management from HEC Montréal.

Person 3
Justine Adams
Head of Global GTM Strategy & Brand Sherweb

I’m a strategic marketing and GTM leader with 20+ years driving customer-led growth, brand differentiation, and partner success across B2B, B2B2B and B2C industries. I turn insights into action, creating integrated campaigns and positioning strategies that deliver measurable impact.

I thrive at the intersection of strategy and execution, leading cross-functional teams through change, fostering high-performing cultures, and collaborating with sales, product, and executive leadership to align marketing initiatives with real customer needs and business priorities.

Passionate about innovation, I leverage AI and emerging technologies to enhance customer experiences, enable smarter decisions, and unlock new revenue streams. I combine a strategic mindset with hands-on execution, ensuring marketing drives tangible business growth, competitive advantage, and partner impact.

Person 4
Robin Ody
Practice Leader MSP Research Director, Omdia

Robin Ody is a practice leader (MSP) on the channels team, working in the EMEA region. He works as a go-to-market strategy consultant for channels clients and leads managed services analysis research.

Prior to joining Canalys, now part of Omdia, in 2015, Robin worked in the music industry, as a producer and recording engineer, running an independent record label in London. He graduated from Queen Mary University of London with a BSc (Hons) in business management.

During his studies, he was part of a team providing research and consulting services, on behalf of a London business initiative pairing students and academics with local businesses. He is fluent in English and French.

Person 5
Laura Holdright
Vice President, Security & Governance, Risk & Compliance, Sherweb

Based out of Nova Scotia, Laura is the Vice President of Security and Governance, Risk & Compliance (GRC) at Sherweb. With 25 years experience in technology roles, she is a senior risk and compliance leader in developing strategy and identifying opportunities to integrate advanced solutions effectively.

She’s worked in IT companies such as BlackBerry, and both US and Canadian start-ups. Laura holds an LLM in business law specializing in privacy and regulatory compliance, and her certifications include CRCMP, PMP, Six Sigma Black Belt and Agile expert.

Person 6
Rob Driver
Managing Director - Cloud Sherweb

Rob Driver is Managing Director of MicroWarehouse Cloud, part of the Sherweb group, and a recognised leader in the Irish technology and cloud channel. With extensive experience across cloud services, Microsoft technologies and IT distribution, Rob is passionate about helping partners navigate the evolving technology landscape and build successful cloud businesses.

Known for his strong partner focus and practical approach, Rob has played a key role in driving MicroWarehouse’s growth and its continued success within the Microsoft ecosystem. In 2026, he was recognised as a CRN EMEA Channel Leader, highlighting his contribution to the technology channel and partner community.

Person 7
Finian Nally
Director, Commercial Strategy UK & IRL Sherweb

Finian Nally is a highly experienced Technology Leader with over 20 years’ experience in the IT industry and a passion for using technology to drive business success. Combining strong technical expertise with commercial and business acumen, Finian has worked with multinationals, national organisations and SMEs across a wide range of industries.

Throughout his career, Finian has built trusted relationships with organisations at all levels, including board and C-suite executives, delivering technology strategies, transformation programmes and key business solutions. With extensive project management experience, he is focused on delivering practical, high-quality solutions that create meaningful business outcomes.

Person 8
Stacey Mullally
Strategic Partner Success Lead Sherweb

Stacey Mullally has nearly 18 years of experience in Ireland's technology and telecommunications industry, with a career spanning sales, management, business development, and direct end-user sales.

Having worked across both channel and direct sales environments, Stacey brings a deep understanding of customer requirements, partner ecosystems, and the wider commercial landscape. She is passionate about building long-term relationships and connecting the right people, solutions, and opportunities to drive mutual success for customers, partners, and stakeholders alike. Known for her collaborative approach and strong relationship-building skills, Stacey focuses on creating meaningful partnerships that deliver sustainable business growth and positive outcomes for all parties involved.

Person 9
Catherine Doyle
General Manager, Microsoft

Catherine Doyle joined Microsoft Ireland as General Manager in 2024, where she leads the sales, marketing, and services organisation across the island of Ireland. In her role, Catherine is focused on helping organisations in both the public and private sectors become Frontier Firms, reimagining how work gets done by embedding AI and cloud technologies into everyday operations to drive productivity, innovation, and sustainable growth.

With a distinguished career spanning over two decades, Catherine has held a range of senior leadership roles within the technology industry. Prior to joining Microsoft, she served as Managing Director for Dell Technologies in Ireland, overseeing the commercial and enterprise businesses across Ireland and Northern Ireland. Her tenure at Dell Technologies was marked by significant contributions to business growth and market expansion, including leadership roles within the EMEA Software Sales Division and the Strategic Outsourcers team. 

Catherine’s vision for Microsoft Ireland is centred on empowering organisations to harness AI responsibly and at scale, combining technology with leadership, culture and skills to unlock new value for employees, customers and citizens. Her commitment to fostering a culture of inclusion, innovation and social responsibility reflects Microsoft’s mission to empower every person and every organisation on the planet to achieve more.  

Outside of her professional life, Catherine resides in County Kildare with her husband, Stuart, and their two children. She is an enthusiast of the outdoors, enjoying hiking and traveling, and she values spending quality time with friends and family. 

Person 10
Dave Cooper
Partner Solution Sales Manager, Microsoft Ireland

David Cooper is a Microsoft professional based in Belfast, working closely with Microsoft partners and the technology community across Northern Ireland..

His recent work and engagement focuses on Microsoft Copilot, AI and the emerging world of agentic development. David has hosted and contributed to partner sessions covering Copilot, Copilot Studio and the evolution of AI-powered agents, helping partners explore the practical opportunities these technologies present..

David is also actively involved in Microsoft's engagement with its partner ecosystem, including events and initiatives focused on AI adoption, productivity and the future of work.

Person 11
Chris Whiteman
Commercial Business Director - UK and Ireland

Chris Whiteman is an experienced technology sales and channel professional with more than 20 years of experience at ASUS, building strong relationships and driving growth across the UK and Ireland technology markets. Chris now heads up the Commercial Business for ASUS across the UK and Ireland, where he is responsible for driving growth, developing strategic partnerships and strengthening the company’s position across key commercial markets.

With extensive experience working with reseller partners, customers and technology vendors, Chris specialises in creating successful go-to-market strategies and delivering sustainable business growth. Known for his energetic, straightforward, and relationship-led approach, Chris is passionate about building genuine partnerships that create long-term mutual success.

Person 12
Name 12
Job Title 12

Replace with Person 12's bio copy.

Sherweb_Logo-White&Blue_3000px_544px

aspire

 


 

 Stronger Together

 

Join us for Sherweb Aspire, an exclusive event
designed to inspire growth, spark innovation and  strengthen partnership.

 

calendar   September 24th (Main Day) & 25th

 

 

Be part of the future

Be part of Sherweb Aspire

 

Secure your spot

 

Sherweb_Logo-White&Blue_3000px_544px

aspire

 


 

 Stronger Together

 

Join us for Sherweb Aspire, an exclusive event
designed to inspire growth, spark innovation and  strengthen partnership.

 

calendar   September 24th (Main Day) & 25th

 

Meet Aspire's Sponsors

 

CORPORATE PARTNER

  Aspire Sponsors - Corpo-1

PLATINUM

  Aspire Sponsors - PLAT-3

GOLD

  Aspire Sponsors - GOLD - 3

SILVER

  Aspire Sponsors - Silver

AI Partner

  Aspire Sponsors - AI Partner

 

 

 

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   aspire

#sherwebAspire   #SWA26

 

 

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Expertise

 

Our team of seasoned Azure professionals are well-versed in Azure’s complete suite of services, staying updated with the latest cloud technologies.

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Support

 

We provide comprehensive support, from initial consultation to ongoing management, ensuring your Azure solutions run smoothly.

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Innovation

 

We embrace innovation, utilising Azure’s cutting-edge features to keep your services ahead of the curve.

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Partnership

 

We believe in building long-term partnerships with our clients, focusing on delivering continuous value and success.

 

Some of the key benefits of Nexus Voice include

Nexus Voice Brochure - new icons#-03

 

Fast
Deployment

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Seamlessly add new users

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Low
Cost

Nexus Voice Brochure - new icons#-06

 

Predictable
Biling

Nexus Voice Brochure - new icons#-07

 

Voicemail to text & email

Nexus Voice Brochure - new icons#-08

 

Location flexible system

 

Microsoft Teams and Nexus Voice Certified devices

 

 

Surface hubs


Microsoft Surface Hub & Nexus Voice

Surface Hub integrates seamlessly with Teams and Nexus Voice, providing a comprehensive meeting experience. The large touchscreen facilitates intuitive interactions, allowing participants to join meetings with a single touch. 

To learn more and book an appointment, click here

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EPOS Teams Rooms experience

From small huddle rooms to large conference spaces Microsoft Teams Rooms solutions create an inclusive meeting experience optimized for today’s hybrid workplace.

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Devices Available from MicroWarehouse

Find our range of  Teams and Nexus certified devices available through our web store.

You can shop the range HERE