Azure Bytes is a dynamic series of short, focused webinars crafted to educate, enable, and energise our CSP partners around the latest Azure programs and SMB-focused incentives. All content is mapped to the Azure customer sales journey and aligned with the Microsoft Customer Engagement Methodology MCEM, ensuring relevance and impact.
Each session delivers:
- Actionable insights
- Program and incentive updates
- Partner-ready resources
Format
When: Each Thursday at 11:00 GMT
Where: Live online (recordings available post-session)
Duration: 15–20 minutes per session Session recordings shared with all registrants
Hosted by: MicroWarehouse & Microsoft Ireland
What You'll Learn
Each session covers a key Azure SMB program or opportunity, including:
• Partner Designation Pathways
• FY26 incentives - Azure Accelerate
• Go To Market and Demand Generation
• Azure Workshops and Solution Assessments
• Azure Credit Offer (ACO)
• Cloud Accelerate Factory (CAF)
Who Should Attend
• CSP Partner Sales, Pre-Sales & Technical
• Teams Anyone looking to grow Azure revenue in SMB
Why Attend
• Stay ahead of FY26 Azure incentives and programs.
• Learn how to activate Azure customers with funded engagements.
• Discover tools to accelerate deployment and drive consumption.
• Get inspired by real-world partner success stories.
Series Lineup
Earn Azure Designations to unlock funding
November 20th, 11:00 - 11:30
• Welcome to Azure Bytes FY26 – What’s New in FY26
• FY26 Azure Solution Plays - Cloud & AI Platforms
• Criteria for SMB-focused Azure Designation path
• How to qualify for & leverage SPD benefits
• MWH Azure SMB Designation Fast-Track offer
Full Synopsis
FY26 Azure Incentives deep dive: Azure Accelerate
November 27th, 11:00 - 11:30
• Microsoft incentive program to grow Azure & boost partner profitability
• Tiered partner payouts based on project size
• Reseller eligibility - SMB & Enterprise paths
• How to nominate a customer via Partner Center
• Stackable with other Azure incentives
• Cloud Accelerate Factory (CAF) - access
Full Synopsis
Azure Sales Delivery Models
December 4th, 11:00 - 11:30
• Common Azure CSP Sales Delivery Models
• Pros & Cons of each Azure Sales Delivery Model
• Bundling Azure offerings - Productisation
• 3rd Party CSP tools
• Partner-to-Partner (P2P) non-compete model & options
Full Synopsis
Demand Generation in Azure SMB
December 11th, 11:00 - 11:30
• Run Azure marketing campaigns end-to-end
• Identify Azure-ready customers & NLWs
• Segment & target Azure customers using Cohorts
• Leverage free Azure marketing assets: (CiaB) Campaigns-in-a-Box
• Execute campaigns with DMC & PMC
• Drive engagement with clear Call-To-Actions
Full Synopsis
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
Why Azure SMB Solutions Partner Designation Matters
Earning the Azure SMB Solutions Partner Designation sets your business apart, showcasing technical expertise and unlocking key benefits like Microsoft incentives, rebates, IUR licensing, CO-OP funding, and access to Azure Accelerate funding.
Azure Designations and Specialisations signals trust and capability to customers, driving confidence and competitive advantage.
In this session, we’ll show how MicroWarehouse’s Azure SMB Designation Fast Track helps partners achieve your Azure SMB Designation quicker through detailed gap analysis, actionable plans, and hands-on support—so you can start leveraging these benefits sooner.
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
Azure Accelerate is Microsoft’s unified program designed to fast-track cloud and AI adoption for businesses of all sizes. It brings together Azure Migrate & Modernize, Azure Innovate, and the Cloud Accelerate Factory, offering end-to-end support for every stage of your cloud journey.
With funding available across all Azure solution areas, project types, and sizes, partners can access resources to simplify migrations, modernisations, and deployments. Join this session to learn what it takes to qualify and how to claim these incentives upon completing your Azure projects.
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
This session will explore and compare some of the most common Azure service delivery models used by partners today. This session also explores why packaged Azure offerings are key for SMB MSPs to drive profitability and efficiency.
Bottom line: the most successful Azure partners use productised, “cookie-cutter” offerings that are easy for customers (and your sales team) to understand, sell, and invoice.
Presenters: Laura Monaghan | EMEA Partner GTM Manager – Azure Solutions, Microsoft
This webinar will cover how to run Azure marketing campaigns end-to-end by first identifying Azure-ready customers (cross-sell and up-sell) and Next Logical Workloads (NLW) within your existing Microsoft customer base using CLAS Propensity Data. Segment and target your customers using cohorts, and leverage free Azure marketing assets from both Microsoft and MicroWarehouse - such as Campaigns-in-a-box (CiaB) to get in front of your identified target audience. Deliver campaigns effectively through Digital Marketing Centre on-Demand (DMC) and/or using Partner Marketing Centre (PMC) marketing assets. Ensure you have strong engagement by incorporating clear, compelling Calls-to-Action throughout. The session will showcase best practices and practical tips to drive revenue growth and improve customer satisfaction through targeted Azure solutions.
Azure Discover Workshops
January 8th, 11:00 - 11:30
• SMB Azure 1:Few Discovery Workshop
• How to nominate prospects & deliver impactful sessions
• Immersion Workshops
• Azure SMB scenarios - Windows/SQL Server Migrations, AVD, BCDR, Security, Data Analytics
• Workshop format, delivery & follow-up
• Co-op funding available
Full Synopsis
Rapid Migration Assessments
January 15th, 11:00 - 11:30
• Delivered by MSFT SMB Solution Assessment Team
• Light rapid server migration assessments
• Fully funded MSFT assessments: Azure Migrations, VMWare on Azure
• Timeframes
• Solution Assessment Report - what you get - Report output
Full Synopsis
Azure Credit Offer (ACO)
January 22nd, 11:00 - 11:30
• What is Azure Credit Offer?
• Pre-requisites / qualification criteria
• Scenarios for ACO
• How ACO is calculated/applied
• Funding amounts available
• How to nominate and claim ACO
• PLUS: Azure Jumpstart FY26 incentive from MWH!
Full Synopsis
Cloud Accelerate Factory (CAF)
January 29th, 11:00 - 11:30
• What is the Cloud Accelerate Factory (CAF)?
• What is the qualification criteria?
• Zero-cost deployment assistance
• Lift & Shift scenarios
• How to apply for CAF
How CAF Integrates with the Azure Accelerate program
full synopsis
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
The ‘Reach for the Cloud’ Azure Workshops are designed to support resellers in engaging SMB customers who are either new to Azure or have low current consumption. These workshops can be delivered free of charge by MicroWarehouse or by the reseller themselves, either virtually or in-person, with a strong recommendation to bring at least five prospects.
Covering key Azure scenarios such as Windows Server and SQL Server migrations, Azure Virtual Desktop (AVD), Business Continuity and Disaster Recovery (BCDR), Cybersecurity, and Data Analytics, the workshops aim to help prospects understand the features, advantages, and benefits of Azure cloud adoption. Resellers can nominate their workshops via the dedicated Reach for the Cloud landing page.
Presenters: Vincent Liffey | Partner Solutions Sales Manager – Azure, Microsoft
This session will focus on Azure Solution Assessments, a 100% Microsoft-funded service designed to help resellers and customers quickly assess their on-premises migration readiness to Azure.
By gathering accurate data from the customer’s IT environment, the solution assessment delivers valuable insights and actionable recommendations to support the transition from on-premises or existing cloud setups to Azure IaaS and PaaS solutions. The process typically takes 3-4 weeks from nomination approval to delivery of the Migration Report, offering resellers a powerful tool to guide customers on their cloud journey.
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
Azure Credit Offer (ACO) is a Microsoft deal-accelerate initiative providing
financial support for customers migrating workloads to Azure. This session outlines eligibility, qualification criteria, prerequisites, and terms, and highlights ACO’s role in facilitating Azure adoption and compete scenarios. See Azure Credit Offer (ACO)
Azure JumpStar24 is a MicroWarehouse initiative designed to incentivise our CSP partners for adding net-new Azure and Azure Virtual Desktop deployments. Partners can enjoy a one-time cashback payment per Azure subscriptions meeting the criteria. See Azure JumpStart 24
Presenters: Fergal Quigley | Cloud and AI platform Lead, MicroWarehouse
The Cloud Accelerate Factory is a Microsoft initiative designed to provide zero-cost, expert-led deployment support for Azure services, helping customers accelerate their cloud adoption journey. As part of the broader Azure Accelerate, program, it offers hands-on assistance from Microsoft experts in collaboration with Azure partners.
Built on proven best practices from thousands of customer engagements, the Factory streamlines predictable and repeatable tasks—such as discovery, assessment, migration, and Landing Zone setup—allowing partners to focus on solving complex challenges and delivering tailored solutions
. Whether rehosting, refactoring, or implementing AI workloads, the Cloud Accelerate Factory enables faster, more efficient deployments, reduces time-to-value, and maximises business impact—all at no additional cost. There are no minimum or maximum requirements and Designations or Specialisations are not a prerequisite.
Azure Professional Services via MicroWarehouse / Sherweb
February 5th, 14:00 - 14:30
• Welcome to Azure Bytes FY26 – What’s New in FY26
• Professional Services Portfolio
• How to engage with us
full synopsis
Presenters: Andrew Davidson | Head of Professional Services , Sherweb
Fantastic, you win the deal!
Now available through MicroWarehouse and Sherweb, partners can boost their Azure Cloud Practice by adding extra capacity and expertise with our Azure Professional Services. Ideal for resellers who lack in-house Azure skills or bandwidth, these services provide hands-on support for Azure migrations, Azure Virtual Desktop (AVD) deployments, SharePoint migrations, Intune rollouts, and more. Our Professional Services team acts as an extension of your team — bringing the skills and scale needed to deliver successful cloud projects and accelerate customer outcomes.
Speakers
- 20+ years sales experience with 10+ years selling Cloud Services.
- Expertise in selling Public/Private/Hybrid Cloud - IaaS, PaaS, DRaaS, BUaaS, AVD, VDi & GxP Cloud Services.
- International Cloud Sales experience (Direct and Channel)
- Pivotal role in growing start-up Cloud technology company from zero to €1.2M annual revenue.
- Co-founded 100% export business and shaped commercial strategy to grow annual revenue to €1.2M.
I spent the first half of my career to date in software development, as a software developer and Software Development Manager. During this period I had the opportunity to experience the entire software development life cycle while working on some very interesting and critical projects.
For the last 9+ years I have been in a leadership role in a high paced and client focused environment where my key focus areas have been customer success, revenue growth, process improvement and program management, relationship building and management.
Most would consider me to be a high achiever who is not afraid to take risks but i think I would just settle for one who is hard working and enjoy being part of something more.
Starting as a support engineer I have worked in varying roles over that 20 years and have always maintained a keen interest in emerging trends in technology.
I am very experienced in outlining the value proposition to decision makers, be it a technical audience, enterprise architects or C-Level executives. I particularly relish opportunities to align technology to fit particular business goals or strategic direction.
I am an excellent communicator and trust builder both internally and externally and always focus on what is in important internally and for customers.
As I start this year, Sustainability will remain a key focus for me. As the new Field Partner Marketing Manager for Microsoft Ireland, I will also focus on ensuring that we have a partner ecosystem in Ireland which can provide the right expertise to help our customers thrive and will ensure we have the right Go-To-Market strategy in place to help those partners be successful.
If you’d like to have a conversation, please reach out.
MicroWarehouse
13 Heaney Avenue
Park West, Dublin 12
Ireland, D12 PC83
